Rooms
Amenities
Gallery
Groups
Our story
Book a room

Privacy Policy

PRIVACY POLICY

Effective Date: October 1, 2025
Last Updated: October 22, 2025

1. Introduction and Scope

This Privacy Policy (this “Policy”) explains the types of personal information The Iceberg Tahoe LLC ("Company," "we," "us," or "our") collects and how we collect, use, protect, and disclose this information. This Policy also informs you about the rights and choices you may have regarding your personal information.

This Policy applies to the information we collect when individuals, including guests, customers, and website visitors, interact with the Company, including at our physical location and through our websites where this Policy is referenced.

By using any of our products or services (our "Services") and/or by agreeing to this Policy, you understand and acknowledge that we will collect and use personal information as described herein.

2. Information We Collect

We collect and process personal information based on your transactions and interactions with the Company and our Services. We may collect this information directly from you, automatically when you use our Services, or from third parties.

Categories of Information

  • Identifiers
    • Examples of Information Collected: Full Name, Email Address, Phone Number, Mailing Address, IP Address.
    • Primary Purpose for Collection: To process and confirm your reservation, manage your account, and communicate with you.
  • Customer Records
    • Examples of Information Collected: Billing name and address, Reservation history.
    • Primary Purpose for Collection: To fulfill transactions and maintain necessary business records.
  • Commercial Information
    • Examples of Information Collected: Records of products or services purchased or considered (e.g., room types, dates of stay).
    • Primary Purpose for Collection: To track your preferences and improve our offerings.
  • Internet Activity / Usage Data
    • Examples of Information Collected: Browsing history on our site, device type, operating system, and data collected via Google Analytics and Cookies.
    • Primary Purpose for Collection: To optimize our website functionality and for advertising/analytics.

3. How We Use Your Information

We process your personal information based on legitimate business interests, the fulfillment of our contract with you, compliance with our legal obligations, and/or your consent:

  • Service or Request Fulfillment: To process bookings, manage reservations, process payments, and provide customer support.
  • Operational Management: To support and improve hotel operations and Services, personalize and enhance user experience, and conduct analytics using tools like Google Analytics.
  • Communications: To notify you about updates, offers, and to send administrative information, including changes to our terms and policies.
  • Marketing and Advertising: To send you promotional offers, and to develop and display personalized content and targeted advertising (e.g., using Google Ads and remarketing).
  • Security and Compliance: To detect and prevent fraud, identity theft, and other malicious activities, and to meet legal obligations and respond to legal requests.

4. Disclosure and Sharing of Your Information

We only disclose your Personal Information in limited circumstances and with the parties necessary to operate our business:

Recipients

  • Service Providers
    • Purpose of Disclosure: Third-party vendors who perform services on our behalf, such as payment processors, Property Management Systems (PMS), IT support, and email service providers.
  • Marketing and Analytics Partners
    • Purpose of Disclosure: Third-party analytics providers like Google, who may receive Usage Data to help us analyze website traffic and perform targeted advertising.
  • Legal Obligations
    • Purpose of Disclosure: When required by law, subpoena, court order, or governmental requests to protect our rights or the safety of others.

B. Our Commitment to No Sale and Honoring Opt-Out of Sharing (California Statement)

We do not sell personal information in exchange for monetary consideration and we do not sell Sensitive Personal Information.

However, our use of third-party advertising and analytics services (including Google’s tools) may be deemed a "share" (disclosure for cross-context behavioral advertising) under the California Privacy Rights Act (CPRA). We respect the right of California residents to opt-out of this sharing.

5. Your Rights as a Consumer

You may have rights under certain consumer privacy laws, including the CCPA/CPRA, regarding your personal information.

A. California Privacy Rights (CCPA/CPRA)

If you are a California resident, you have the right to:

  1. Right to Know: Request the categories and specific pieces of Personal Information we have collected about you.
  2. Right to Delete: Request the deletion of your Personal Information, subject to certain exceptions.
  3. Right to Correct: Request that we correct inaccurate Personal Information.
  4. Right to Opt-Out of Sharing: Request to stop the disclosure of your personal information for cross-context behavioral advertising (e.g., targeted ads based on your activity across different sites).

B. Exercising Your Rights

You or your authorized agent may submit a verifiable consumer request to exercise these rights. To make a request, you can contact us directly by email.

C. Marketing Communications

You can opt out of receiving marketing and promotional emails from us at any time by clicking the “unsubscribe” link at the bottom of any marketing emails we send you, or by contacting us directly.

6. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies. These technologies are used to maintain your session, analyze website traffic, and deliver targeted advertising.

  • You can control the use of cookies at the individual browser level.
  • We recommend consulting our separate Cookie Notice for specific instructions on how to manage or refuse non-essential cookies and tracking technologies.

7. Data Security and Retention

A. Data Security

We implement appropriate technical and organizational security measures to protect your personal information. However, no security measures are 100% effective, and we cannot guarantee absolute security.

B. Retention of Personal Information

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Policy, unless a longer retention period is required or permitted by law.

8. Children's Privacy

Our Services and websites are not intended for children under 16 years of age. We do not knowingly collect, sell, or share the personal information of children under 16.

9. Changes to Our Privacy Policy

We may amend this Privacy Policy from time to time. We will post any revised Policy on this page and update the "Last Updated" date at the top of the Policy.

10. Contact Us

If you have any questions or comments about this Policy, wish to exercise any of your privacy rights, or need assistance, please contact us at:

The Iceberg Tahoe LLC
Address: 4075 Manzanita Ave, South Lake Tahoe California 96150
Email: info@theicebergtahoe.com

COOKIE POLICY


(Cookie Notice/Policy)
The Iceberg Tahoe LLC
Last Updated: October 22, 2025

1. What Are Cookies?

A cookie is a small text file that a website saves on your computer or mobile device when you visit it. Cookies are used to remember your actions and preferences (such as login, language, or display settings) over a period of time, so you don't have to keep re-entering them each time you return to the site or browse from one page to another.

Our website, The Iceberg Tahoe LLC, also uses other similar tracking technologies such as pixels and web beacons for analogous purposes.

2. Our Use of Cookies and Tracking Technologies

We use cookies and tracking technologies for the following purposes, classifying them by their function:

Cookie categories (converted from table)

  • Strictly Necessary Cookies (Functional)
    • Purpose and Description: These are essential for the website to function correctly. They enable navigation, the use of basic features, and the secure management of your session and reservations.
    • Requires Your Consent?: No (Loaded automatically)
  • Performance/Analytical Cookies
    • Purpose and Description: They collect information about how visitors use our site (e.g., which pages they visit most, if they encounter errors). We use Google Analytics for this.
    • Requires Your Consent?: Yes
  • Marketing/Advertising Cookies
    • Purpose and Description: These are used to track visitors across websites and display advertisements relevant to you (targeted advertising or retargeting). We use Google Ads for these purposes.
    • Requires Your Consent?: Yes

3. Third-Party Cookies

Since we utilize third-party tools (Google services and others), these providers may also place cookies on your device via our website. These are referred to as "Third-Party Cookies".

The primary third-party cookies we use are for:

  • Google Analytics: To measure traffic and user behavior on the site.
  • Google Ads (and related trackers): To measure the effectiveness of advertising campaigns and perform retargeting.
  • Reservation Platform: Cookies necessary to securely process your reservation and payment.

4. Your Options and Rights (Cookie Management)

You have the right to control the use of cookies, especially non-essential ones.

A. Through Our Consent Banner

When you first visit our website, you will be presented with a Cookie Banner. This tool allows you to:

  • Accept All cookies.
  • Reject non-essential cookies (Analytical and Marketing).
  • Manage Preferences or revoke your consent at any time, by activating or deactivating specific categories.

B. Through Browser Settings

You can modify your browser settings to control how cookies are managed:

  • Block: You can set your browser to automatically reject the installation of all cookies or only third-party ones.
  • Delete: You can delete cookies already installed on your device through your browser settings.

C. Compliance with California (CCPA/CPRA)

Our use of Marketing and Analytical cookies constitutes "Sharing" (disclosure for cross-context behavioral advertising) under the California Privacy Rights Act (CPRA).

  • To exercise your Right to Opt-Out of Sharing, you must use the cookie management tool provided on our website to deactivate Marketing and Analytical cookies, as this is the mechanism for opting out of data sharing for advertising purposes.
  • We do not currently respond to Do Not Track (DNT) browser signals.

5. Changes to This Cookie Policy

We may update this Cookie Policy from time to time to reflect changes in the technologies we use or for legal reasons. We will post any revised Policy on this page and update the "Last Updated" date. We encourage you to review this policy periodically.

6. Contact

If you have any questions about the use of cookies on our website, please contact our privacy team:

The Iceberg Tahoe LLC
Address: 4075 Manzanita Ave, South Lake Tahoe California 96150
Email: info@theicebergtahoe.com